BrandED. Tell Your Story, Build Relationships, and Empower Learning
AASPA Book Store | Miscellaneous
By Eric Sheninger and Trish Rubin
A brand is built around three key elements: image, promise, and result. The power of a brand to communicate all three elements is undeniable, and in today's digitally connected, social society, schools and school districts have a lot to gain by developing and promoting their own brand identities. BrandED is the groundbreaking guidebook for educators who want to enhance communication with students, parents, and stakeholders to create a transparent record of value.
You know great achievements happen at your school. Unfortunately, many of those stories stop at the school doors. This hands-on guide from two rising stars in the education field, Eric Sheninger and Trish Rubin, empowers educators at all levels to take control of how the mission, values, and vision of their schools is communicated. An engaging collection of transformative conversations lead you to discover the opportunities and benefits of designing a brand for your school and sustaining a BrandED community to evangelize it. Even if you have no marketing experience, the easy-to-use framework takes you step by step through the nuances of spreading good news about your school and building relationships around those actions. Timesaving, practical advice prepares you to begin innovating at your school right away, and convenient tips and reflections at the end of each chapter make it easy to integrate the BrandED mindset and practices into your everyday routine. Become a driving force behind your school getting the recognition it deserves by:
- Branding yourself as your school's storyteller-in-chief and amplifier through a variety of traditional and digital tools and platforms
- Improving relationships with key stakeholders, developing strategic partnerships, and attracting more resources and opportunities
- Fostering a positive culture extending and influencing beyond the school grounds
BrandED is your one-stop resource for designing and sustaining your individual brand as a leader and the brand of your school or district.